Noboribetsu Jigoku Matsuri

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Only a 1.5 hour drive from Niseko, the Noboribetsu area is known for its sulfur smell where both steam and smoke erupt from the ground. That’s why the area is known as Hell Valley. This festival brings that name to life, as the blue and red demons of Noboribetsu emerge together with Enma Daioh (The King of Hell) once every year on the final Saturday & Sunday in August to take part in parades and other events on the streets of the town.

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Noboribetsu Jigoku Matsuri

162 Noboribetsuonsencho, Noboribetsu, Hokkaido 059-0551, Japan