Shōnan Hiratsuka Tanabata Festival

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This festival is held every year for 3 days, starting on the first Friday in July. This event was first launched as a postwar commercial promotional effort, and is characterized by the luxurious expanse of Tanabata decorations, which is said to be Japan’s best Tanabata celebration that’s supported by active commercial power. Approximately 500 gorgeous decorations fill the streets in the city center, and the festival attracts over 3 million visitors every year.

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